The World’s First Timesculpture Advert from Toshiba

Please watch the Making of the AD after you have watched the above Video

• Toshiba debuts world’s first “timesculpture” commercial, an evolution of the “bullet time” technique made famous by The Matrix
• Groundbreaking £3million ad campaign manipulates “moving snapshots of time” using more than 200 Toshiba Gigashot camcorders
• Soundtrack is provided by Crystal Castles, whose singer, Alice Glass, topped NME’s 2008 Cool List last week
• Integrated campaign to promote Toshiba’s new range of upscaling products – TV, DVD and laptops – that convert standard definition TV and DVD images to near high-definition quality
• The TV ad was shot using 200 Toshiba Gigashot Cameras: the highest number of moving image cameras ever used in a film sequence
• This particular technique, viewing looping action in 360 degrees, has never been done before
• The rig was custom built weighing approximately half a tonne, including 200 cameras and electronics
  * The rig measures 14m diameter circle and 1.8m high
  * The 200 cameras were all triggered using a single remote control
  * Once the rig was built, four focus pullers spent three days focusing and aligning all 200 cameras
  * The time spent processing footage from 200 cameras was over four weeks – 24 hours a day seven days a week!
  * New offline and online editing software had to be specifically built for the job
  * In terms of data, this is one of the biggest jobs a post-production house has ever taken on – 20TB of data

The World’s First Timesculpture Advert from Toshiba | The Making

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