Levis Kids

Well, wooing kids is definitely more difficult than wooing adults. Levi’s Kids has come up with a series of imaginative print ads which will win hearts of the kids and their parents.

The agency BBH Asia Pacific, Singapore has done a series of prints depicting adorable Humpty, Miss Muffet, Jack and The Three Little Pigs in Levi’s Kids attire. These rhymes have universal appeal and rhyme book characters are every child’s friend. In fact nursery rhymes form the first creative imagery of every child.

The prints are creatively done with excellent imagery. The Humpty walking upright after fall in cool clothes is comical. It’s the ground which is cracked instead of Humpty’s skull! Yes, the ads will appeal to the tough kids and their parents.

Levi’s Kids is a big brand name and instead of making toddlers and kids as their models they have put their clothes and brand names on nursery book adorable characters. This is very innovative and creative campaign indeed.

This should encourage other brands too to avoid exploiting toddlers and kids for children clothing and accessories advertising campaign. Facing long hours of shoot under arc lights is not easy for kids. It is best to use children’s fairy tale and fantasy world heroes as models instead. [via]