From the Author ” Hello, I’m ZSO. (On paper you may also know me as Sara Blake.) I’m an Interactive Art Director, Designer, and Illustrator living and loving in New York City.
ZSO (pronounced |zō|) is a collection of letters that I find aesthetically and phonetically beautiful. Together they make sound much like “so,” the adverb which means “to such a great extent.” I am a person of extremes, for better or worse (most often the latter), so the ring of it was fitting, and the moniker has since stuck for good.
I graduated from New York University’s Gallatin School of Individualized Study with a concentration in Graphic Art and Postmodern Studies—I’ve been working in design and art direction ever since.
These days you can find me at Euro RSCG where I focus on digital design. But by night I also double as an illustrator for clients such as Yen Magazine, The KDU, and Koko & Me. I’ll also be having my very first solo gallery show at Friends of Leon Gallery in Sydney, Australia, September 2010″