Fed up with the rampant advertising smothering his city, São Paulo’s mayor, Gilberto Kassab, passed legislature last year effectively banning all outdoor advertising in Brazil’s largest metro. (With more than 11 million people, São Paulo is about five times the size of Chicago). Six months later, the removal of all the advertising is nearly complete and...
Before meeting with Anne Wojcicki, co-founder of a consumer gene-testing service called 23andMe, I know just three things about her: she’s pregnant, she’s married to Google’s Sergey Brin, and she went to Yale. But after an hour chatting with her in the small office she shares with co-founder Linda Avey at 23andMe’s headquarters in Mountain View,...
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